First of all, you should have one goal per page. By that I mean that if you lead to a landing page that contains a specific area of work or product, the goal is to make the visitor interested in that particular thing, there and then, and then put the good or service in the shopping cart. The goal can also be about making contact or signing up for newsletters. But as I said, one target per landing page.
Another incredibly important part is finding a catchy headline. We need to think about this. What should it say for the visitor to read the rest of the content? Maybe something specific to your visitors that hits the spot or the biggest value of actually becoming a customer?
Subheadings are also important because we skim more online and it is therefore important that these subheadings continue to tell us why the product or service is suitable for that particular visitor. Before visitors decide to spend money, they want to see how others have experienced the product/service. That’s why it’s a good idea to ask former customers to write reviews and then share them on the site.
If you have now succeeded in capturing the visitor and the visitor has become a customer/subscriber, it is important to follow up. Now you need to show your appreciation. This can be done by sending an email thanking you for the contact.
If you want to know more about how you can optimize your landing pages to make customers of your visitors to a greater extent, contact us at Frosting and we’ll take a meeting!