- Think strategically about what your goal is and what your strategy is to get there.
- Think about catching the recipient early. Do you have a subject heading that attracts attention? Is your content interesting enough for the person you are sending to?
- Check out the statistics! Take some time to compare previous mailings. So why did so many people open the letter? What was different about that particular mailing?
- Use a credible and established email client to protect personal data and your design.
- Do not think sell in the first place. Try to give the recipients space to realize that they need your product or service.
Do you want to know what is important to consider when your recipients click on the links in the newsletter? Read our article on why landing page text matters here!