- Scheduling
An active social media feed is important to avoid losing reach. So prepare and schedule relevant posts to be published at regular intervals during the holidays. This feature is now also available for LinkedIn.
- Check important dates
Are there important dates that could directly affect your business or your customers during the summer? Review the whole period and prepare content that needs to reach out in the context of it.
- Allocating responsibilities
Make sure that someone else continues to keep an eye on the world when you check out. One person should have the explicit responsibility to act if something unexpected happens that could directly affect the company.
- Avoid surprises
Never let go of the reins completely on company social media. Can you assign a colleague to reply to comments and messages? Rumors and dissatisfaction can spread very quickly and with the right approach you can avoid damaging your business.