Can heavy technical skills feel light?

On the eve of its 20th anniversary, IT security company Savecore wanted to renew and modernize its image, while taking the opportunity to emphasize fundamental aspects of the business. Like the fact that all the company’s IT services are hosted on servers in Sweden, which has become increasingly important legally, and that Savecore’s heavy technical expertise is delivered in an easy-to-understand and personal way.

Most of us know that backups are important, but just below the surface, it’s hard for non-IT professionals to keep up. Savecore therefore wanted to make its often highly technical information more accessible to SMEs. The new website features clear packages, solution-focused service descriptions and a personalized approach. At the same time, the color and shape underline the company’s technical competence, and the fact that the IT services are located in Sweden.

To complete the transformation, Savecore also received a new logo, new graphic elements and updated typography. And in line with the company’s employer philosophy and personalized offer to its customers, communication today has a greater focus on its own employees and their skills. Savecore’s employees are present in text, visible in pictures, and speak in films.

“Working with Frosting to create our new website and profile has been a very positive experience. Their professionalism, open dialogues and quality in every detail are impressive. We are very pleased with the result and look forward to showcasing our new profile.”

Sophie Weidemyr, social media and content manager, Savecore

The project team included Elin Hallstensson, project manager, Mikael Ejemar Vikström, AD and animator, Andreas Söderlund, film, Håkan Norberg, writer, Markus Hasselryd, web development.