Based in Järfälla, Sweden, Kimtech designs, develops and builds waterjet cutting machines according to customer needs. The company was founded in 1980 and started its own production in 1988. Since then, the latest technology and top-level support have been the hallmarks of the company, but the graphic look and the website had not kept up with the forward movement. When Kimtech saw the profile promise of their (and Frosting’s) client Tovab, they realized it was time to catch up and let the visual identity reflect the sharpness of the business.
Kimtech
Can the visual identity be as sharp as the cutting technique?
While Kimtech focused on designing and delivering waterjet cutting machines with the highest level of service to its customers, the graphic identity and digital storefront lagged behind. With Frosting’s help, it was high time to make Kimtech’s expression as sharp as the company’s range of machines. Read more
Frosting developed a new graphic profile and a new logo inspired by the waterjet cutting technique. Kimtech also got a new functional website with new text content, clearer menu choices and new customer cases. Frosting also produced advertisements and exhibition materials in line with the new profile.
The result was a modern look, informative digital content – and continued collaboration.
Project team: Annelie Thorsell, Markus Hasselryd, Mikael Vikström, Jennie Zetterqvist, Andreas Söderlund.