We were three people in the room at Frosting. One held the pen and the other two turned out to be the extremes of the target group: one who wants to visit the mall all day, preferably with friends and family, and one who just wants to stop for a while, fix what needs to be fixed, and move on.
Who would we choose to speak to?
For those who have plenty of time and want to spend a whole day in Birsta City, there are activities, restaurants and cafés – and of course shopping. For those short on time, it’s convenient to have all the shops in one place, generous opening hours and parking right outside the door.
Birsta City thus meets the needs of both extremes – and everyone in between. There we found the new payoff:
