EdiLog produces a reliable, durable and in all respects unique log truck. Frosting therefore created a graphic profile and visual expression like no other in the industry – more Tesla than industrial machine – with product visualizations, videos and a website whose content focuses on three main selling points: driver environment, maintenance and ownership.
The blessing of the drivers is central to the success of a forklift, smooth maintenance is key to the productivity of the vehicle and the benefits of ownership must justify the large investment. EdiLog met all expectations and Frosting’s communication put the upstart on the map, in three languages: Swedish, Finnish and English.
