The premises remained, as did the equipment and many of the staff. But the old, big and familiar F was gone. Now it was time to fill out the suit with something new while meeting the expectations of history, all within a project with a tight schedule, many dependencies and advanced technology.
The name was clear to the customer. The next step was to create a clear identity to mark that the newcomer was serious, preferably with a taste of the rich history of film and cinema, while at the same time sending a clear signal that something new has come to town.
The logo carries the tradition by alluding to the widescreen format of cinema, while the color of the curtain shows green light towards the future.
