Confidence and playfulness in the same package?

Everyone benefits from eating healthy, every day. However, it is particularly important after bariatric surgery, when the body needs extra help to absorb vitamins and minerals. Baricol Bariatrics offers a non-prescription, all-in-one home delivery product, a subscription dietary supplement, for gastric sleeve and gastric bypass patients.

Baricol has five brands for its products and services, all designed to support patients after surgery: Baricol Bariatrics, Baricol Complete, BariBuddy, MDFO and Lev ditt liv. Frosting was tasked with unifying the company’s offering and striking a balance between medical confidence and playful lifestyle communication. It was a big change, and big steps can be difficult to take.

Based on a customer survey, the agency and the customer worked together in a process that took the work forward in small steps, clearly and confidently. Baricol has previously been strongly associated with pink, a color that was included in the new logo and as a complementary color, but otherwise the brand was dressed in sober blue.

The packaging was given symbols and graphics that can evolve and grow as the range expands, and the new graphic manual provides a clear framework for future design needs.

This is how Baricol found its visual identity together with Frosting. A coherent and clear expression that permeates products and services as well as the company’s social media presence.

Project Manager: Annelie Thorsell, AD: Mikael Ejemar Vikström.