“We’ve been wanting to make this change for quite some time and it finally happened. We work on things like this every day for our customers, but it’s easy to neglect your own. The shoemaker’s children and so on. In addition, I have been bothered by the fact that the old logo almost always has to be centered to work. We can use the new one more freely.”
The logo is a collaboration between all the designers at the agency, with Mikael Ejemar Vikström at the helm. It signals a bit of a new start for Frosting, with Jonas as sole owner and many exciting new assignments around the corner.
Communicate what you believe in. That’s what we believe in.