The purpose of an annual report is to present the company’s activities and its results to owners, customers, investors and other stakeholders. Properly formulated and designed, the annual report builds the company’s brand and reflects its values.
Here are some things that make a good annual report:
- Good and uniform design
- Targeted texts
- Images relevant to the business
- Instructive presentation of figures
- Accessibility adaptation according to WCAG 2.2
Annual reports are now usually produced digitally, but in some cases there is a need for a printed edition. It is possible to compile the most important information from the annual report in a light version, to make it more accessible. And the entire annual report can be produced as a website, providing endless possibilities for the presentation of text, image and figures.
Frosting has extensive experience in content production and design of annual reports for companies in a wide range of industries. Well-designed and informative stories about a company’s last year of operations, reinforcing the company’s brand.