{"id":2734,"date":"2022-08-24T13:59:32","date_gmt":"2022-08-24T11:59:32","guid":{"rendered":"https:\/\/www.frosting.se\/the-importance-of-spending-time-on-the-newsletter\/"},"modified":"2024-06-17T15:43:30","modified_gmt":"2024-06-17T13:43:30","slug":"the-importance-of-spending-time-on-the-newsletter","status":"publish","type":"post","link":"https:\/\/www.frosting.se\/en\/the-importance-of-spending-time-on-the-newsletter\/","title":{"rendered":"The importance of spending time on the newsletter"},"content":{"rendered":" <header class=\"page-header block-layout\" id=\"top-section\" data-background-color=\"#fff\" data-text-color=\"black\" >\n\t\t\t\t<div class=\"grid-container page-header__container\">\n\t\t<div class=\"page-header__wrapper grid-x grid-padding-x\">\n\t\t\t<div class=\"page-header__title cell large-6 xlarge-7\">\n\t\t\t\t\t\t\t\t<h1 data-aos=\"fade-up\">The importance of spending time on the newsletter<\/h1>\n\t\t\t<\/div>\n\t\t\t<div class=\"page-header__text cell large-6 xlarge-5 align-self-bottom\">\n\t\t\t\t<p class=\"lead\" data-aos=\"fade-up\" data-aos-delay=\"300\">\n\t\t\t\t\tHow will the recipient benefit from the newsletter? This is crucial for the success of the mailings. Here are some useful tips to help you when planning your next newsletter.\t\t\t\t\t<a href=\"#read-more\" data-animation-easing=\"swing\" data-offset=\"-25\" data-smooth-scroll class=\"read-more\">Read more<\/a>\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/header>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"read-more\" data-aos=\"fade-up\"  data-text-color=\"black\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>Think strategically about what your goal is and what your strategy is to get there.<\/li>\n\n\n\n<li>Think about catching the recipient early. Do you have a subject heading that attracts attention? Is your content interesting enough for the person you are sending to?<\/li>\n\n\n\n<li>Check out the statistics! Take some time to compare previous mailings. So why did so many people open the letter? What was different about that particular mailing?<\/li>\n\n\n\n<li>Use a credible and established email client to protect personal data and your design.  <\/li>\n\n\n\n<li>Do not think sell in the first place. Try to give the recipients space to realize that they need your product or service.  <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do you want to know what is important to consider when your recipients click on the links in the newsletter? Read our article on why landing page text matters <a href=\"https:\/\/www.frosting.se\/en\/why-text-is-so-important-on-the-web\/\" data-type=\"post\" data-id=\"1168\">here<\/a>!  <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-2734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/posts\/2734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/comments?post=2734"}],"version-history":[{"count":0,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/posts\/2734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/media\/2478"}],"wp:attachment":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/media?parent=2734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/categories?post=2734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/tags?post=2734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}