{"id":3087,"date":"2024-06-24T15:48:57","date_gmt":"2024-06-24T13:48:57","guid":{"rendered":"https:\/\/www.frosting.se\/kundcase\/knaprig\/"},"modified":"2024-08-08T16:14:31","modified_gmt":"2024-08-08T14:14:31","slug":"knaprig","status":"publish","type":"kundcase","link":"https:\/\/www.frosting.se\/en\/customercase\/knaprig\/","title":{"rendered":"Knaprig"},"content":{"rendered":"
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Knaprig<\/h2>\n\t\t<\/div>\n\t\t
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How do you get health-conscious people to happily munch potatoes for breakfast?<\/h1>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\tWhen Knaprig came knocking, Frosting had the honor of getting his teeth into the marketing of a brand new product. A healthy functional cereal based on potato protein was on its way to people’s breakfast bowls, but first it needed an appealing logo, graphic profile, packaging, web and exhibition materials.\t\t\t\t\tRead more<\/a>\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/header>\n

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Innovators Malin and Andrea approached Frosting back in 2021 to help them create a graphic identity for their start-up business, which they run alongside their other activities. After realizing the untapped health benefits of potato protein, they worked to develop a crunchy breakfast cereal that could challenge the other healthy options on the cereal shelf.<\/p>\n\n\n\n

Innovation takes time, but so does a really good idea. In the spring of 2024, Knaprig was finally ready for the market and Frosting was busy creating a packaging design that reflected Malin and Andreas’ bubbly joie de vivre. Behind the functional cereal is both a deep health concern and a strong sustainability aspect, as the product is made from potato protein left over from the production of potato starch. Before the protein was packaged in a flake, it went to waste.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n

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