{"id":2710,"date":"2017-06-08T09:13:33","date_gmt":"2017-06-08T07:13:33","guid":{"rendered":"https:\/\/www.frosting.se\/kundcase\/edilog\/"},"modified":"2024-08-08T09:50:45","modified_gmt":"2024-08-08T07:50:45","slug":"edilog","status":"publish","type":"kundcase","link":"https:\/\/www.frosting.se\/en\/customercase\/edilog\/","title":{"rendered":"EdiLog"},"content":{"rendered":"
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EdiLog<\/h2>\n\t\t<\/div>\n\t\t
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What can attract heavy industry to an electric unique?<\/h1>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\tA unique idea for a product that does not yet exist, which when realized will be a very large investment for only a handful of potential customers. These were the conditions when Frosting was commissioned to market the world’s first hybrid-powered logging truck in parallel with product development.\t\t\t\t\tRead more<\/a>\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/header>\n

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EdiLog produces a reliable, durable and in all respects unique log truck. Frosting therefore created a graphic profile and visual expression like no other in the industry – more Tesla than industrial machine – with product visualizations, videos and a website whose content focuses on three main selling points: driver environment, maintenance and ownership.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n

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The blessing of the drivers is central to the success of a forklift, smooth maintenance is key to the productivity of the vehicle and the benefits of ownership must justify the large investment. EdiLog met all expectations and Frosting’s communication put the upstart on the map, in three languages: Swedish, Finnish and English.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t

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The project team consisted of Jonas Nilsson, project manager, Markus Hasselryd, web developer, Jennie Zetterqvist, writer and Andreas S\u00f6derlund, AD.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2424,"template":"","kategori":[32,33,31],"class_list":["post-2710","kundcase","type-kundcase","status-publish","has-post-thumbnail","hentry","kategori-graphic-profile","kategori-idea-and-concept","kategori-webb-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kundcase\/2710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kundcase"}],"about":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/types\/kundcase"}],"author":[{"embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kundcase\/2710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/media\/2424"}],"wp:attachment":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/media?parent=2710"}],"wp:term":[{"taxonomy":"kategori","embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kategori?post=2710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}