{"id":2698,"date":"2018-10-27T11:34:47","date_gmt":"2018-10-27T09:34:47","guid":{"rendered":"https:\/\/www.frosting.se\/kundcase\/birsta-city\/"},"modified":"2024-08-08T09:50:14","modified_gmt":"2024-08-08T07:50:14","slug":"birsta-city","status":"publish","type":"kundcase","link":"https:\/\/www.frosting.se\/en\/customercase\/birsta-city\/","title":{"rendered":"Birsta City"},"content":{"rendered":" <header class=\"page-header block-layout section-padding-label bg-shadow\" id=\"top-section\" data-background-color=\"#fff\" data-text-color=\"white\" >\n\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/birsta-city-toppbild.jpg\" class=\"page-header__bgimage\" alt=\"\" srcset=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/birsta-city-toppbild.jpg 1920w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/birsta-city-toppbild-300x169.jpg 300w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/birsta-city-toppbild-1024x576.jpg 1024w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/birsta-city-toppbild-768x432.jpg 768w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/birsta-city-toppbild-1536x864.jpg 1536w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/birsta-city-toppbild-178x100.jpg 178w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/birsta-city-toppbild-800x450.jpg 800w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/birsta-city-toppbild-600x338.jpg 600w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/birsta-city-toppbild-1000x563.jpg 1000w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t<div class=\"section-label\">\n\t\t\t<h2>Birsta City<\/h2>\n\t\t<\/div>\n\t\t<div class=\"grid-container page-header__container\">\n\t\t<div class=\"page-header__wrapper grid-x grid-padding-x\">\n\t\t\t<div class=\"page-header__title cell large-6 xlarge-7\">\n\t\t\t\t\t\t\t\t<h1 data-aos=\"fade-up\">Is it possible to be relevant to all people?<\/h1>\n\t\t\t<\/div>\n\t\t\t<div class=\"page-header__text cell large-6 xlarge-5 align-self-bottom\">\n\t\t\t\t<p class=\"lead\" data-aos=\"fade-up\" data-aos-delay=\"300\">\n\t\t\t\t\tA large catchment area where everyone is included in the target group. Everyone! But how to formulate pointed messages that speak to grandma, dad, daughter and cousin? City dweller, country bumpkin, lunatic and cottage dweller.  \nHere was the challenge for one of Norrland&#8217;s largest shopping centers, Birsta City. And for us.  \t\t\t\t\t<a href=\"#read-more\" data-animation-easing=\"swing\" data-offset=\"-25\" data-smooth-scroll class=\"read-more\">Read more<\/a>\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/header>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"read-more\" data-aos=\"fade-up\" data-background-color=\"#ffffff\" data-text-color=\"black\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">We were three people in the room at Frosting. One held the pen and the other two turned out to be the extremes of the target group: one who wants to visit the mall all day, preferably with friends and family, and one who just wants to stop for a while, fix what needs to be fixed, and move on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who would we choose to speak to?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For those who have plenty of time and want to spend a whole day in Birsta City, there are activities, restaurants and caf\u00e9s &#8211; and of course shopping. For those short on time, it&#8217;s convenient to have all the shops in one place, generous opening hours and parking right outside the door.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Birsta City thus meets the needs of both extremes &#8211; and everyone in between. There we found the new payoff:  <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_5f97ddd388d54\" data-background-color=\"#fecc00\" data-text-color=\"black\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"image-container__content\" data-aos=\"fade-up\">\n\t\t\t\t\t<figure>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/Animering-For-alla_v2.gif\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t<figcaption><\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_5f97f22088d55\"  data-text-color=\"black\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"video-container flex-video widescreen\" data-aos=\"fade-up\">\n\t\t\t\t\t<video width=\"1920\" height=\"1080\" id=\"video\" playsinline >\n\t\t\t\t\t\t<source src=\"https:\/\/player.vimeo.com\/external\/467301289.hd.mp4?s=6f5b0509cd9aa0b9795c641a9ba473f043221aeb&amp;profile_id=174\" type=\"video\/mp4\">\n\t\t\t\t\t<\/video>\n\t\t\t\t\t<div class=\"video-control hide-for-large\">\n\t\t\t\t\t\t<svg class=\"icon icon-play\"><use xlink:href=\"#icon-play\"><\/use><\/svg>\n\t\t\t\t\t\t<svg class=\"icon icon-pause\"><use xlink:href=\"#icon-pause\"><\/use><\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_5f97f73888d59\" data-background-color=\"#fecc00\" data-text-color=\"black\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"image-container__content\" data-aos=\"fade-up\">\n\t\t\t\t\t<figure>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1444\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/profil-kollage.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/profil-kollage.jpg 1980w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/profil-kollage-300x219.jpg 300w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/profil-kollage-1024x747.jpg 1024w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/profil-kollage-768x560.jpg 768w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/profil-kollage-1536x1120.jpg 1536w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/profil-kollage-137x100.jpg 137w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/profil-kollage-600x438.jpg 600w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/profil-kollage-1000x729.jpg 1000w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\" \/>\t\t\t\t\t\t<figcaption><\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section> \n \t<section class=\"section-padding block-layout\" id=\"bgimage-block_5f98182b5cc2b\"  data-text-color=\"black\" data-aos=\"fade-up\">\n\t\t<div class=\"two-col__container grid-container\">\n\t\t\t\t\t\t\t<div class=\"two-col__wrapper grid-x grid-padding-x align-center\">\n\t\t\t\t\t<div class=\"two-col__content entry-content cell medium-9 large-4\">\n\t\t\t\t\t\t<h2>Tip tap, tick tack  <\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"two-col__content entry-content cell medium-9 large-5\">\n\t\t\t\t\t\t<p>But it all started with a Christmas campaign and what Christmas preparations can look like at each extreme: peaceful and stressful. What they have in common is the countdown to Christmas Eve, which we illustrated with a choir singing the well-known Santa&#8217;s Christmas Night, with slightly adjusted lyrics.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_5f97f52b88d58\" data-background-color=\"#cb010f\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"image-container__content\" data-aos=\"fade-up\">\n\t\t\t\t\t<figure>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/Animering-tipptapp_v2.gif\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t<figcaption><\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_5f97f3c588d56\" data-background-color=\"#000000\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"video-container flex-video widescreen\" data-aos=\"fade-up\">\n\t\t\t\t\t<video width=\"1920\" height=\"1080\" id=\"video\" playsinline >\n\t\t\t\t\t\t<source src=\"https:\/\/player.vimeo.com\/external\/303708968.hd.mp4?s=828d37d44af526a26216d10f65d7aed281592827&amp;profile_id=174\" type=\"video\/mp4\">\n\t\t\t\t\t<\/video>\n\t\t\t\t\t<div class=\"video-control hide-for-large\">\n\t\t\t\t\t\t<svg class=\"icon icon-play\"><use xlink:href=\"#icon-play\"><\/use><\/svg>\n\t\t\t\t\t\t<svg class=\"icon icon-pause\"><use xlink:href=\"#icon-pause\"><\/use><\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"bgimage-block_602e6d0a6ce6f\" data-aos=\"fade-up\" data-background-color=\"#000000\" data-text-color=\"white\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">The Christmas campaign has been running for two years. In the meantime, we have also found a new graphic style, wallpapered the facade in vepes, dressed the parking lot&#8217;s large boards with seasonal messages, signage indoors and promoted the shopping center&#8217;s many events. For everyone. Always.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_5f9815015cc29\" data-background-color=\"#000000\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"image-container__content\" data-aos=\"fade-up\">\n\t\t\t\t\t<figure>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"822\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/jul-storformat2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/jul-storformat2.jpg 1980w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/jul-storformat2-300x125.jpg 300w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/jul-storformat2-1024x425.jpg 1024w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/jul-storformat2-768x319.jpg 768w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/jul-storformat2-1536x638.jpg 1536w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/jul-storformat2-241x100.jpg 241w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/jul-storformat2-600x249.jpg 600w, https:\/\/www.frosting.se\/wp-content\/uploads\/2020\/10\/jul-storformat2-1000x415.jpg 1000w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\" \/>\t\t\t\t\t\t<figcaption><\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"bgimage-block_602e6d266ce70\" data-aos=\"fade-up\"  data-text-color=\"white\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Annelie Thorsell is project manager, Anders Bj\u00f6rk AD and H\u00e5kan Norberg copywriter.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2384,"template":"","kategori":[34,33],"class_list":["post-2698","kundcase","type-kundcase","status-publish","has-post-thumbnail","hentry","kategori-film-en","kategori-idea-and-concept"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kundcase\/2698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kundcase"}],"about":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/types\/kundcase"}],"author":[{"embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kundcase\/2698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/media\/2384"}],"wp:attachment":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/media?parent=2698"}],"wp:term":[{"taxonomy":"kategori","embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kategori?post=2698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}