{"id":2696,"date":"2023-01-31T14:46:26","date_gmt":"2023-01-31T13:46:26","guid":{"rendered":"https:\/\/www.frosting.se\/kundcase\/a-web-that-directly-captures-the-right-customer\/"},"modified":"2024-08-08T09:42:44","modified_gmt":"2024-08-08T07:42:44","slug":"a-web-that-directly-captures-the-right-customer","status":"publish","type":"kundcase","link":"https:\/\/www.frosting.se\/en\/customercase\/a-web-that-directly-captures-the-right-customer\/","title":{"rendered":"A web that directly captures the right customer?"},"content":{"rendered":"
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Fogmaker<\/h2>\n\t\t<\/div>\n\t\t
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A web that directly captures the right customer?<\/h1>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\tYou have come to the right place. The solution you are looking for is here. Welcome! That’s the feeling Fogmaker wanted to convey with its new website. And after seeing what we did for another client, the company turned to Frosting with the question: How can we capture the right customers right away? \t\t\t\t\tRead more<\/a>\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/header>\n

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Fogmaker develops, manufactures and markets high-pressure water mist fire extinguishing systems for engine compartments and other enclosed spaces. A niche product that can save both human lives and valuable equipment. <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n

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To find the right customers, your company’s communication needs to be clear and explanatory. The technical solution should be easy to understand and its scope and benefits clear. It should be immediately clear who the right customers are and why they need Fogmaker.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n

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The assignment started with finding a new way to present Fogmaker’s segments, to clarify the product. We then worked out the right tone of voice in both visual and textual language, to end up with an easy-to-navigate, clear and modern website. <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n

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The collaboration was characterized by the companies’ respective expertise: Fogmaker with its technical expertise and market knowledge, Frosting with its ability to challenge and present new ideas for how the product can be communicated. All the time with frequent check-ins during the project.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n

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