{"id":2685,"date":"2023-10-27T11:29:17","date_gmt":"2023-10-27T09:29:17","guid":{"rendered":"https:\/\/www.frosting.se\/kundcase\/permascand\/"},"modified":"2024-08-08T09:41:47","modified_gmt":"2024-08-08T07:41:47","slug":"permascand","status":"publish","type":"kundcase","link":"https:\/\/www.frosting.se\/en\/customercase\/permascand\/","title":{"rendered":"Permascand"},"content":{"rendered":" <header class=\"page-header block-layout bg-shadow\" id=\"top-section\" data-background-color=\"#fff\" data-text-color=\"white\" >\n\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-toppbild-4.jpg\" class=\"page-header__bgimage\" alt=\"\" srcset=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-toppbild-4.jpg 2000w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-toppbild-4-300x200.jpg 300w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-toppbild-4-1024x682.jpg 1024w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-toppbild-4-768x512.jpg 768w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-toppbild-4-1536x1024.jpg 1536w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-toppbild-4-150x100.jpg 150w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-toppbild-4-600x400.jpg 600w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-toppbild-4-1000x667.jpg 1000w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\t\t\t<div class=\"grid-container page-header__container\">\n\t\t<div class=\"page-header__wrapper grid-x grid-padding-x\">\n\t\t\t<div class=\"page-header__title cell large-6 xlarge-7\">\n\t\t\t\t\t\t\t\t<h1 data-aos=\"fade-up\">Building relationships across the Atlantic?<\/h1>\n\t\t\t<\/div>\n\t\t\t<div class=\"page-header__text cell large-6 xlarge-5 align-self-bottom\">\n\t\t\t\t<p class=\"lead\" data-aos=\"fade-up\" data-aos-delay=\"300\">\n\t\t\t\t\tIn a market where customers are few, and business is large and long-term, relationships become very important. And creating and maintaining relationships at a distance is notoriously difficult. So you could say that the mission to introduce the \u00c5nge company Permascand to a handful of industrial giants in North America had its challenges.  \t\t\t\t\t<a href=\"#read-more\" data-animation-easing=\"swing\" data-offset=\"-25\" data-smooth-scroll class=\"read-more\">Read more<\/a>\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/header>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"read-more\" data-aos=\"fade-up\" data-background-color=\"#142745\" data-text-color=\"white\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Permascand has been developing and delivering electrochemical solutions to industries for over 50 years. Electro-what? Well, electrochemical technology is needed, for example, in the manufacture of batteries, the production of hydrogen, and many other environmental technologies. Permascand delivers with high quality and, to a greater extent than many competitors, customized to each customer. Tailor-made.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_2bec5d8e0389652bc563aaac5cef79c9\" data-background-color=\"#142745\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"image-container__content\" data-aos=\"fade-up\">\n\t\t\t\t\t<figure>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1520\" height=\"797\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-kemifabrik-symbol-2-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-kemifabrik-symbol-2-1.jpg 1520w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-kemifabrik-symbol-2-1-300x157.jpg 300w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-kemifabrik-symbol-2-1-1024x537.jpg 1024w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-kemifabrik-symbol-2-1-768x403.jpg 768w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-kemifabrik-symbol-2-1-191x100.jpg 191w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-kemifabrik-symbol-2-1-600x315.jpg 600w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-kemifabrik-symbol-2-1-1000x524.jpg 1000w\" sizes=\"auto, (max-width: 1520px) 100vw, 1520px\" \/>\t\t\t\t\t\t<figcaption><\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"read-more\" data-aos=\"fade-up\" data-background-color=\"#142745\" data-text-color=\"white\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">In the North American market, there are about ten industrial companies that need Permascand&#8217;s products and services. Many of them giants that have grown over decades through acquisitions, with well-established supplier relationships, often with long contract periods. It was at these companies Permascand wanted to knock on the door prior to an annual industry meeting in Dallas.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_6ab651aeb07a7133ce3307946e548a8f\" data-background-color=\"#142745\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"image-container__content\" data-aos=\"fade-up\">\n\t\t\t\t\t<figure>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1520\" height=\"855\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-budskap-2.gif\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t<figcaption><\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"read-more\" data-aos=\"fade-up\" data-background-color=\"#142745\" data-text-color=\"white\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Through IP advertising, we made Permascand visible to employees at the companies in question. When they used computers and mobiles at work, Permascand ads appeared on news sites, and via LinkedIn we targeted ads to selected key people. Each message formulated specifically for each company.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_30c0315564d92dc0b4833b62b5de9244\" data-background-color=\"#142745\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"image-container__content\" data-aos=\"fade-up\">\n\t\t\t\t\t<figure>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-banners-4.gif\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t<figcaption><\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_44d521241fc5267dc749e15c996edbf9\" data-background-color=\"#142745\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"video-container flex-video widescreen\" data-aos=\"fade-up\">\n\t\t\t\t\t<video width=\"1920\" height=\"1080\" id=\"video\" playsinline autoplay loop muted >\n\t\t\t\t\t\t<source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/878582321\/rendition\/720p\/file.mp4?loc=external&amp;log_user=0&amp;signature=d87a2d5964af32828a9f88097ebe6d6158c70d68e0876cb2492c8b1ac86d30ea\" type=\"video\/mp4\">\n\t\t\t\t\t<\/video>\n\t\t\t\t\t<div class=\"video-control hide-for-large\">\n\t\t\t\t\t\t<svg class=\"icon icon-play\"><use xlink:href=\"#icon-play\"><\/use><\/svg>\n\t\t\t\t\t\t<svg class=\"icon icon-pause\"><use xlink:href=\"#icon-pause\"><\/use><\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"bgimage-block_761102c42542a469dfc67a2f2fba5c1a\" data-aos=\"fade-up\" data-background-color=\"#142745\" data-text-color=\"white\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Common to all communications was the introduction of Terry Powell, Chemical Engineer and Sales Manager for Permascand in North America. He is the face of the company, the person with whom industrial companies will do business &#8211; and the one they would meet at the industry meeting in Dallas.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_463aaa7c9a6f23ad28c801937944d681\" data-background-color=\"#142745\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"video-container flex-video widescreen\" data-aos=\"fade-up\">\n\t\t\t\t\t<video width=\"1920\" height=\"1080\" id=\"video\" playsinline >\n\t\t\t\t\t\t<source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/878582298\/rendition\/720p\/file.mp4?loc=external&amp;log_user=0&amp;signature=da4ed0adae387ea3f0536394de3517c9798ad891a9c61a72bd0e201d94c76433\" type=\"video\/mp4\">\n\t\t\t\t\t<\/video>\n\t\t\t\t\t<div class=\"video-control hide-for-large\">\n\t\t\t\t\t\t<svg class=\"icon icon-play\"><use xlink:href=\"#icon-play\"><\/use><\/svg>\n\t\t\t\t\t\t<svg class=\"icon icon-pause\"><use xlink:href=\"#icon-pause\"><\/use><\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"bgimage-block_761102c42542a469dfc67a2f2fba5c1a\" data-aos=\"fade-up\" data-background-color=\"#142745\" data-text-color=\"white\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">As Terry gets his suit tailored in the ads, customers get electrochemical solutions from Permascand. Designed with care, built on experience, and adapted to each unique need.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_9999cca077999fd5a6ddb65b9f587fbe\" data-background-color=\"#142745\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"image-container__content\" data-aos=\"fade-up\">\n\t\t\t\t\t<figure>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2250\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-filmkollage.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-filmkollage.jpg 2000w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-filmkollage-267x300.jpg 267w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-filmkollage-910x1024.jpg 910w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-filmkollage-768x864.jpg 768w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-filmkollage-1365x1536.jpg 1365w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-filmkollage-1820x2048.jpg 1820w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-filmkollage-1778x2000.jpg 1778w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-filmkollage-89x100.jpg 89w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-filmkollage-533x600.jpg 533w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-filmkollage-889x1000.jpg 889w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t<figcaption><\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"bgimage-block_761102c42542a469dfc67a2f2fba5c1a\" data-aos=\"fade-up\" data-background-color=\"#142745\" data-text-color=\"white\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">On site in Dallas, Terry met customers in the same clothes he wears in the campaign. After the industry meeting, he sent personal greetings to those he met, with a gift that reminded them of Permascand&#8217;s offer of tailor-made solutions: a pair of high quality scissors.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_673cff91b0e18efa6a70b9060a1a6ea1\" data-background-color=\"#142745\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"image-container__content\" data-aos=\"fade-up\">\n\t\t\t\t\t<figure>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1520\" height=\"1049\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-lada-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-lada-2.jpg 1520w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-lada-2-300x207.jpg 300w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-lada-2-1024x707.jpg 1024w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-lada-2-768x530.jpg 768w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-lada-2-145x100.jpg 145w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-lada-2-600x414.jpg 600w, https:\/\/www.frosting.se\/wp-content\/uploads\/2023\/10\/permascand-kampanj-lada-2-1000x690.jpg 1000w\" sizes=\"auto, (max-width: 1520px) 100vw, 1520px\" \/>\t\t\t\t\t\t<figcaption><\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"bgimage-block_761102c42542a469dfc67a2f2fba5c1a\" data-aos=\"fade-up\" data-background-color=\"#142745\" data-text-color=\"white\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">The result of the campaign was recognition, cheers and good contacts that will hopefully lead to long-term relationships and new business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the project, we worked with the Permascand sales team to learn more about the company&#8217;s offering and the market in North America. Annelie Thorsell was project manager, H\u00e5kan Norberg copywriter and director, Anders Bj\u00f6rk and Andreas S\u00f6derlund ad.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":2595,"template":"","kategori":[34,33,31],"class_list":["post-2685","kundcase","type-kundcase","status-publish","has-post-thumbnail","hentry","kategori-film-en","kategori-idea-and-concept","kategori-webb-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kundcase\/2685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kundcase"}],"about":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/types\/kundcase"}],"author":[{"embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":0,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kundcase\/2685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/media\/2595"}],"wp:attachment":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/media?parent=2685"}],"wp:term":[{"taxonomy":"kategori","embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kategori?post=2685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}