{"id":2681,"date":"2021-11-11T09:50:47","date_gmt":"2021-11-11T08:50:47","guid":{"rendered":"https:\/\/www.frosting.se\/kundcase\/sca-forest\/"},"modified":"2024-08-08T09:48:21","modified_gmt":"2024-08-08T07:48:21","slug":"sca-forest","status":"publish","type":"kundcase","link":"https:\/\/www.frosting.se\/en\/customercase\/sca-forest\/","title":{"rendered":"SCA Forest"},"content":{"rendered":"
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SCA Forest<\/h2>\n\t\t<\/div>\n\t\t
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What does the forest mean to the forest owner?<\/h1>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\tA forest owner’s feelings about their forest and how it will live on through the generations. This is the starting point of The harvest time is coming, an autumn campaign with spring feelings that Frosting produced for SCA Skog. \t\t\t\t\tRead more<\/a>\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/header>\n

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On the theme of the harvest festival, SCA Skog wanted to welcome the fall with a campaign for harvesting and planting. Frosting was one of the agencies that responded to the forestry group’s request. Behind us were testimonies that harvesting your forest is not just a celebration; for many forest owners, the land has been passed down for generations and the forest is associated with so much more than yield. There are shared memories and feelings that go beyond the treetops. We wanted to include this in our campaign idea.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n

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Autumn, in turn, is a time for new beginnings, in many people’s minds the real New Year. It’s when we start fresh, rethink and plan for the future. Autumn can also be called the second spring of the forest, when the land abounds with riches such as berries, mushrooms and game.<\/p>\n\n\n\n

So, what do we have so far? Shared memories across generations, hopes for the future and a new spring. Rarely are these feelings stronger than when grandparents meet their grandchildren at the annual school graduation. Transferred to the fall and to the forest it gives:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n

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<\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n
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The campaign consists of digital and print ads and a social media video. The photo and film were produced in a beautiful coastal pine forest, where a grandfather and his grandchild look around during an excursion. On the movie’s soundtrack, a schoolchild sings a new version of a classic Swedish hymn:<\/p>\n\n\n\n

The harvest time is now comingthis fall in your forestNew dreams are on the horizonwhen pine and fir trees grow<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n

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