{"id":2678,"date":"2022-11-25T17:37:01","date_gmt":"2022-11-25T16:37:01","guid":{"rendered":"https:\/\/www.frosting.se\/kundcase\/how-to-attract-diners-to-birsta-in-bathing-weather\/"},"modified":"2024-08-08T09:43:27","modified_gmt":"2024-08-08T07:43:27","slug":"how-to-attract-diners-to-birsta-in-bathing-weather","status":"publish","type":"kundcase","link":"https:\/\/www.frosting.se\/en\/customercase\/how-to-attract-diners-to-birsta-in-bathing-weather\/","title":{"rendered":"How to attract diners to Birsta in the middle of summer?"},"content":{"rendered":"
\n\t\t\t\t\t
\n\t\t\t

YumYum<\/h2>\n\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t

How to attract diners to Birsta in bathing weather?<\/h1>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t

\n\t\t\t\t\tWhen YumYum was to open its first restaurant in Norrland, it chose the Birsta shopping area outside Sundsvall, right next to visitor magnets Ikea and Birsta city. The task of whipping up a grand opening atmosphere, in the middle of summer and vacation, went to Frosting. \t\t\t\t\tRead more<\/a>\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/header>\n

\n\t
\n\t\t
\n\t\t\t\n\n

Something unusual, spectacular and perhaps a little crazy. That was the wish of YumYum before the opening of the chain’s fourth restaurant, the first outside V\u00e4ster\u00e5s. It was important that the establishment would stand out among the many competitors in Birsta, and make an impression on people in Sundsvall. <\/p>\n\n\n\n

No sooner said than done. We found an opening offer appetizing enough to attract visitors from the beach to the new restaurant. This was communicated via flyers handed out by people in all-black costumes during the Rix FM festival in Sundsvall. The mysterious figures also carried yellow sunglasses emblazoned with the YumYum logo. <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n

\n\t
\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t