{"id":2676,"date":"2022-01-28T09:41:00","date_gmt":"2022-01-28T08:41:00","guid":{"rendered":"https:\/\/www.frosting.se\/kundcase\/baricol\/"},"modified":"2024-08-08T09:46:12","modified_gmt":"2024-08-08T07:46:12","slug":"baricol","status":"publish","type":"kundcase","link":"https:\/\/www.frosting.se\/en\/customercase\/baricol\/","title":{"rendered":"Baricol"},"content":{"rendered":" <header class=\"page-header block-layout\" id=\"top-section\" data-background-color=\"#fff\" data-text-color=\"white\" >\n\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_topbild-2000x1125.png\" class=\"page-header__bgimage\" alt=\"\" srcset=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_topbild-2000x1125.png 2000w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_topbild-300x169.png 300w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_topbild-1024x576.png 1024w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_topbild-768x432.png 768w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_topbild-1536x864.png 1536w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_topbild-2048x1152.png 2048w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_topbild-178x100.png 178w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_topbild-800x450.png 800w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_topbild-1920x1080.png 1920w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_topbild-600x338.png 600w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_topbild-1000x563.png 1000w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\t\t\t<div class=\"grid-container page-header__container\">\n\t\t<div class=\"page-header__wrapper grid-x grid-padding-x\">\n\t\t\t<div class=\"page-header__title cell large-6 xlarge-7\">\n\t\t\t\t\t\t\t\t<h1 data-aos=\"fade-up\">Confidence and playfulness in the same package?<\/h1>\n\t\t\t<\/div>\n\t\t\t<div class=\"page-header__text cell large-6 xlarge-5 align-self-bottom\">\n\t\t\t\t<p class=\"lead\" data-aos=\"fade-up\" data-aos-delay=\"300\">\n\t\t\t\t\tMedically reliable and at the same time easily accessible. This was the goal when Baricol Bariatrics was looking for a new visual expression for its products and services that support people who have undergone bariatric surgery. Together with Frosting, the company found its right suit, today and for the future.  \t\t\t\t\t<a href=\"#read-more\" data-animation-easing=\"swing\" data-offset=\"-25\" data-smooth-scroll class=\"read-more\">Read more<\/a>\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/header>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"read-more\" data-aos=\"fade-up\" data-background-color=\"#221551\" data-text-color=\"white\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Everyone benefits from eating healthy, every day. However, it is particularly important after bariatric surgery, when the body needs extra help to absorb vitamins and minerals. Baricol Bariatrics offers a non-prescription, all-in-one home delivery product, a subscription dietary supplement, for gastric sleeve and gastric bypass patients.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baricol has five brands for its products and services, all designed to support patients after surgery: Baricol Bariatrics, Baricol Complete, BariBuddy, MDFO and Lev ditt liv. Frosting was tasked with unifying the company&#8217;s offering and striking a balance between medical confidence and playful lifestyle communication. It was a big change, and big steps can be difficult to take.  <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_88ed40be0dc656fd38c9d5549b4453e3\" data-background-color=\"#221551\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"video-container flex-video widescreen\" data-aos=\"fade-up\">\n\t\t\t\t\t<video width=\"1920\" height=\"1080\" id=\"video\" playsinline autoplay loop muted >\n\t\t\t\t\t\t<source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/671040090\/rendition\/720p\/720p.mp4?loc=external&amp;signature=4706ce9a2fc877790b6ac7bce5f26633ae3930bb359af50ffb8fe6dd32cff9e2\" type=\"video\/mp4\">\n\t\t\t\t\t<\/video>\n\t\t\t\t\t<div class=\"video-control hide-for-large\">\n\t\t\t\t\t\t<svg class=\"icon icon-play\"><use xlink:href=\"#icon-play\"><\/use><\/svg>\n\t\t\t\t\t\t<svg class=\"icon icon-pause\"><use xlink:href=\"#icon-pause\"><\/use><\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"bgimage-block_0dc0e8bb5d65e70526f898350ff9a229\" data-aos=\"fade-up\" data-background-color=\"#221551\" data-text-color=\"white\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Based on a customer survey, the agency and the customer worked together in a process that took the work forward in small steps, clearly and confidently. Baricol has previously been strongly associated with pink, a color that was included in the new logo and as a complementary color, but otherwise the brand was dressed in sober blue.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_fa4c8db820cb3dd6b6c6858a04d6f370\" data-background-color=\"#221551\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"video-container flex-video widescreen\" data-aos=\"fade-up\">\n\t\t\t\t\t<video width=\"1920\" height=\"1080\" id=\"video\" playsinline autoplay loop muted >\n\t\t\t\t\t\t<source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/671037223\/rendition\/720p\/720p.mp4?loc=external&amp;signature=729c717bc8ce413b3e6be5787695ad2368392972728943e07179f24287aba5b5\" type=\"video\/mp4\">\n\t\t\t\t\t<\/video>\n\t\t\t\t\t<div class=\"video-control hide-for-large\">\n\t\t\t\t\t\t<svg class=\"icon icon-play\"><use xlink:href=\"#icon-play\"><\/use><\/svg>\n\t\t\t\t\t\t<svg class=\"icon icon-pause\"><use xlink:href=\"#icon-pause\"><\/use><\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_badbc9db4d0175dd719e0fe9f8ab2422\" data-background-color=\"#221551\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"image-container__content\" data-aos=\"fade-up\">\n\t\t\t\t\t<figure>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"5442\" height=\"3061\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_typografi-1.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t<figcaption><\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_3457565fd651af66877897a12c6dd5f3\" data-background-color=\"#221551\" data-text-color=\"white\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"image-container__content\" data-aos=\"fade-up\">\n\t\t\t\t\t<figure>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"5442\" height=\"3061\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_grafik.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t<figcaption><\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"bgimage-block_0dc0e8bb5d65e70526f898350ff9a229\" data-aos=\"fade-up\" data-background-color=\"#221551\" data-text-color=\"white\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">The packaging was given symbols and graphics that can evolve and grow as the range expands, and the new graphic manual provides a clear framework for future design needs.  <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_2f848cc5a61810f7d9dd769702d1cdfa\" data-background-color=\"#ffffff\" data-text-color=\"black\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"image-container__content\" data-aos=\"fade-up\">\n\t\t\t\t\t<figure>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_flat.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_flat.jpg 2000w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_flat-300x169.jpg 300w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_flat-1024x576.jpg 1024w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_flat-768x432.jpg 768w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_flat-1536x864.jpg 1536w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_flat-178x100.jpg 178w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_flat-800x450.jpg 800w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_flat-1920x1080.jpg 1920w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_flat-600x338.jpg 600w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_flat-1000x563.jpg 1000w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t<figcaption><\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-padding image-container block-layout\" id=\"imagecontainer-block_64fb6c187a599d49562cd481027dbb2c\" data-background-color=\"#ffffff\" data-text-color=\"black\" >\n\t<div class=\"grid-x grid-container\">\n\t\t<div class=\"cell small-12 \">\n\t\t\t\t\t\t\t<div class=\"image-container__content\" data-aos=\"fade-up\">\n\t\t\t\t\t<figure>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"929\" src=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_mockup_montage.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_mockup_montage.jpg 2000w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_mockup_montage-300x139.jpg 300w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_mockup_montage-1024x476.jpg 1024w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_mockup_montage-768x357.jpg 768w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_mockup_montage-1536x713.jpg 1536w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_mockup_montage-215x100.jpg 215w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_mockup_montage-600x279.jpg 600w, https:\/\/www.frosting.se\/wp-content\/uploads\/2022\/01\/baricol_mockup_montage-1000x465.jpg 1000w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t<figcaption><\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"section-container section-padding entry-content block-layout\" id=\"bgimage-block_72a9a5fc068ff5a2cb59d7b9aeb726d7\" data-aos=\"fade-up\"  data-text-color=\"black\">\n\t<div class=\"grid-x grid-container align-center\">\n\t\t<div class=\"section-container__content cell small-12 large-8\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">This is how Baricol found its visual identity together with Frosting. A coherent and clear expression that permeates products and services as well as the company&#8217;s social media presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Project Manager: Annelie Thorsell, AD: Mikael Ejemar Vikstr\u00f6m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2463,"template":"","kategori":[32,33],"class_list":["post-2676","kundcase","type-kundcase","status-publish","has-post-thumbnail","hentry","kategori-graphic-profile","kategori-idea-and-concept"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kundcase\/2676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kundcase"}],"about":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/types\/kundcase"}],"author":[{"embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kundcase\/2676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/media\/2463"}],"wp:attachment":[{"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/media?parent=2676"}],"wp:term":[{"taxonomy":"kategori","embeddable":true,"href":"https:\/\/www.frosting.se\/en\/wp-json\/wp\/v2\/kategori?post=2676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}